SendWhale Docs: Email Marketing Platform with Swell AI

SendWhale helps you create, send, and analyze email campaigns using Swell, your AI campaign assistant. Everything your brand needs, in one workspace.

SendWhale is an email marketing platform built around Swell, your AI campaign assistant. From brand setup and audience management to campaign drafting, scheduling, and analytics — everything lives in your workspace so you can move from idea to inbox with confidence.

SendWhale is currently in private beta. The public homepage at gosendwhale.com is a waitlist. Registration is available at /signup. Some features described here require additional account or provider setup — look for the Availability callout on each page.

Make your first campaign

The fastest way to get started is to set up your brand workspace, build a consented audience, draft an email with Swell, and send it.

1. Create your account

   Register at gosendwhale.com/signup, confirm your email, and complete the onboarding flow to set up your first workspace.

2. Set up your brand

   Add your brand name, colors, logo, voice, and website to your workspace so Swell can draft emails that sound like you.

3. Import your contacts

   Upload a CSV or spreadsheet of subscribers, map fields, and assign them to an audience. Importing an address does not create marketing consent — use signup forms or record consent manually.

4. Draft and send

   Open Swell, describe the campaign you want, review the draft, run preflight checks, send a test, and confirm delivery to your audience.

Explore the docs

Quickstart

Walk through your first campaign end-to-end in minutes.

Swell AI

Learn how to draft, refine, and send campaigns with your AI assistant.

Workspaces

Manage brand settings, members, integrations, and workspace context.

Contacts

Import contacts, build segments, and manage consent and suppression.

Campaigns

Create, edit, schedule, test, and send email campaigns.

Automations

Build automated workflows triggered by contact behavior.

Developer API

Integrate with SendWhale’s APIs, webhooks, and MCP server.

Support

Get help, submit a request, or browse common answers.

Key concepts

Term	Meaning
Workspace	Your brand’s isolated environment — all campaigns, contacts, and settings live inside a workspace.
Swell	SendWhale’s AI campaign assistant, scoped to your workspace’s brand data.
Audience	A named list of contacts you send campaigns to.
Campaign	An email you draft, review, and deliver to an audience.
Template	A reusable email design you can base campaigns on.
Automation	A workflow that sends emails automatically based on triggers and conditions.
Hosted Page	A public newsletter or landing page at /n/:slug.
Integration	A third-party service connected to your workspace (CRM, e-commerce, chat, etc.).

Beta availability

Features in SendWhale are in one of three states:

• ✅ Available — Implemented and ready to use with a standard account.
• ⚙️ Requires setup — Implemented, but needs additional account or provider configuration before it works.
• 🔜 Planned / unavailable — Not yet ready for general use.

Each feature page includes an Availability callout when setup is required.