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The Analytics overview gives you a high-level picture of how your email program is performing across your entire workspace. Use it to spot trends, identify problem areas, and guide decisions about content, timing, and audience segmentation.
Analytics accuracy depends on your sending volume and the email clients your recipients use. Treat aggregate rates as directional signals rather than exact counts, especially for open rate data.

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Available workspace-wide data

The Analytics overview surfaces aggregate metrics across all campaigns in your workspace:
  • Send volume — total number of emails sent over a selected period
  • Delivery rate — share of sent emails accepted by recipient mail servers
  • Open rate — share of delivered emails that were opened (see privacy note below)
  • Click rate — share of delivered emails with at least one link click
  • Bounce rate — share of sent emails that could not be delivered
  • Complaint rate — share of delivered emails reported as spam
  • Unsubscribe rate — share of delivered emails that led to an unsubscribe

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Campaign-level reports

For a deeper look at any individual send, navigate to the campaign reports in the Campaigns section. Per-campaign reports break down metrics by send, let you compare campaigns over time, and surface which links received the most clicks.

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A note on open rate accuracy

Open rates are measured using a tracking pixel. Several email clients — most notably those protected by Apple Mail Privacy Protection — pre-fetch the tracking pixel regardless of whether the recipient actually opens the email. This inflates open rate figures for affected recipients. Use click rate as a more reliable signal of genuine engagement when making decisions based on Analytics data.

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No sample or placeholder data

All metrics in your Analytics dashboard reflect real sends from your workspace. No example or seed numbers are pre-populated. If your workspace has not yet sent campaigns, the dashboard will show empty or zero values until actual send data is available.

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Exporting analytics data

Download your analytics data for use in external spreadsheets or reporting tools. Use the export option available in the Analytics section to save a snapshot of your current metrics.