Swell AI — SendWhale's Built-In Campaign Assistant

Meet Swell, SendWhale’s built-in AI assistant. Draft campaigns, build audiences, and save brand facts — all scoped to your current workspace context.

Swell is SendWhale’s built-in AI campaign assistant. It works directly inside your selected workspace, drawing on your brand settings, references, images, memories, and integrations to help you create campaigns that feel on-brand from the first draft. Everything Swell knows is scoped to the workspace you have open — switch workspaces and Swell immediately works within that brand’s context instead.

What Swell can do

Swell is designed to handle the full creative and operational loop of email marketing. Within a conversation, you can ask Swell to:

Draft & refine emails

Write email campaigns from a brief, then refine copy, layout, tone, subject lines, and calls to action through natural conversation.

Read your website

Supply a public URL and Swell will fetch and analyze your site’s content to inform campaign messaging and extract relevant brand details.

Work with your image library

Select images from your workspace library to include in drafts, or attach images directly to a conversation for visual direction.

Create campaigns & audiences

Turn a finished draft into a campaign and build or select the audience that should receive it — without leaving the conversation.

Save brand facts

Ask Swell to remember key brand details — voice, product names, preferred phrasing — so future drafts stay consistent.

Apply design references

Reference saved design styles to guide the visual direction of new campaigns.

Workspace context

Swell’s quality depends directly on the richness of your workspace context. The more complete your brand settings, references, memories, and integrations are, the more accurately Swell will reflect your brand in every draft. Keep this information current — especially after rebrands, product updates, or team changes.

Swell’s available capabilities depend on your account access level, workspace role, and whether AI provider credentials have been configured for your account. Some features may show as unavailable if a required provider or permission is missing.

Learn more

Explore the rest of the Swell documentation to get the most out of your AI assistant:

• Draft and edit email campaigns with Swell — start a campaign from a brief and iterate through conversation
• Attach files and images to a Swell conversation — share context files, images, and design imports
• Review and confirm campaign actions in Swell — understand the review and confirmation flow before anything is sent